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Despite mixed reviews, the number one movie in America over the Easter holiday weekend was Hannah Montana: The Movie. The film made $34 million, most of which came from preteen and teenage girls. Insiders estimated that the movie would bring in approximately $20 million, so the bigger opening was a surprise to many. It effectively recouped its $35 million budget.
Hannah Montana: The Movie is the second feature film based on Disney’s popular Hannah Montana TV series starring Miley Cyrus. The first, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour, made $31 million in 2008. Although it made less overall than the second movie, it had a better per-theater average, driven by higher ticket costs because it was entirely in 3-D.
Hannah Montana is about a teenage girl named Miley Stewart who has a second identity as a famous pop star, Hannah Montana. Only her family and close friends know her secret, because she wants to have a normal teenage life. The TV show and new film also stars Miley Cyrus’s real life father, Billy Ray Cyrus, as Miley/Hannah’s father, Robby Stewart. The series is currently in its third season, although rumors are swirling this will be its last. Undoubtedly Disney will do whatever it takes to hold into its star after an opening weekend like this, however.