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The CW in Talks to Air the Daytime Emmy Awards

Daytime EmmysIt was beginning to look like the annual Daytime Emmy Awards would not be broadcast on television this year. Since 2004, ABC and CBS had alternated the broadcasting duties, after NBC dropped out. CBS was scheduled to air the awards this year but bowed out last fall.

When ABC was asked to pick up the slack, they also declined. They explained that because they were not scheduled to air the 2009 awards, they hadn’t made contingency plans for it. Presumably, coming up with the necessary budget was ABC’s biggest concern. Neither ABC nor its daytime-related subsidary network SoapNET would pick up the slack this year.

Now it looks like CBS may be back in the game, sort of. The CW, which is half-owned by CBS Corp, has expressed interest in broadcasting the 2009 Daytime Emmys. They are currently in talks with the National Academy of Television Arts and Sciences.

If the CW works out a deal, the awards will be broadcast in August. Nominations will be announced on May 14. The Daytime Emmy Awards covers soap operas, talk shows, children’s programming, and daytime game shows.

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